This mass circulation weekly magazine brought a ten-page report with colour photographs, taken by military photographer Ronald L. Haeberle, of the My Lai Massacre to millions of subscribers’ letterboxes some 21 months after it occurred. It was not until readers in their homes reached page 35 that they encountered the horrific account of what their troops were doing in their name on the other side of the globe. Many activist artists, such as Martha Rosler, sought ways to “bring the war home” to the “house beautiful” of consumer-driven USA.

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Photos by © Ronald L. Haeberle via Getty Images

Text from the pages of LIFE © 1969 The Picture Collection Inc. All rights reserved. Reprinted/Translated from LIFE and published with permission of The Picture Collection Inc. LIFE and the LIFE logo are registered trademarks of TI Gotham Inc. used under license

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“The Massacre at My Lai”